Levi's® on X: ".@jeanstories sneaked a snap of the denim they designed in our Eureka Innovation Lab. Shop the collection on 10/22. https://t.co/Tyn9XVhGoF" / X
![Laser Show: Project F.L.X. in Action at Eureka Innovation Lab - Levi Strauss & Co : Levi Strauss & Co Laser Show: Project F.L.X. in Action at Eureka Innovation Lab - Levi Strauss & Co : Levi Strauss & Co](http://levistrauss.com/wp-content/uploads/2019/01/LSCO_FLEX_Infographic_FINAL-726x1024.jpg)
Laser Show: Project F.L.X. in Action at Eureka Innovation Lab - Levi Strauss & Co : Levi Strauss & Co
Levi's - See inside Levi's Eureka Innovation Lab in San Francisco. Go behind the scenes and explore a 360° view of where we design our newest creations. > http://bit.ly/2kDxToB | Facebook
![Interview: "We treat the Lab as a rapid prototyping facility, where an idea can be turned into a pair of jeans." Interview: "We treat the Lab as a rapid prototyping facility, where an idea can be turned into a pair of jeans."](https://www.the-spin-off.com/news/media/4/Levis-33230-detail.jpeg)
Interview: "We treat the Lab as a rapid prototyping facility, where an idea can be turned into a pair of jeans."
![Why Levi's 501 jeans have been the style uniform for Hailey Bieber, Barack Obama and more | Vogue India Why Levi's 501 jeans have been the style uniform for Hailey Bieber, Barack Obama and more | Vogue India](https://assets.vogue.in/photos/63d7750459289a4b7cfb5af6/master/w_1600%2Cc_limit/Eureka%2520Innovation%2520Lab_2.jpg)
Why Levi's 501 jeans have been the style uniform for Hailey Bieber, Barack Obama and more | Vogue India
![How the Levi's 501 jeans became a cultural artifact: 'The design is perfect… it's not a response to any other type of style' | Culture | EL PAÍS English How the Levi's 501 jeans became a cultural artifact: 'The design is perfect… it's not a response to any other type of style' | Culture | EL PAÍS English](https://images.english.elpais.com/resizer/Ubp7Dj6SVi1_DJVLURGJgPkWs28=/1960x0/cloudfront-eu-central-1.images.arcpublishing.com/prisa/T6E6P336V5FZHHN5L4KOPZEIHU.jpg)